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Is Telehealth here to stay?

In a recent marketing minute, we published a piece on telehealth drawing from data published through a HotDoc survey. The survey was conducted on April 21st 2020 and although a small sample (347...

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The Power of Video Marketing

Video marketing is now recognised as one of, if not THE most important marketing trend of today and is expected to remain so for the next five to ten years. Here are some facts about video marketing...

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Social Media – A POWERFUL Marketing Force

The use of social media in business is not really rocket science, it has become an essential ingredient in the way we connect and communicate on a day to day basis. With professionally designed...

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What is anti microbial film and why you should make the switch

We have a very interesting article to share with you from Patrick Bianco – Director at Studio Bianco. STUDIO BIANCO IS PROUD TO INTRODUCE ANTI-MICROBIAL FILM FOR PRINT The Anti-Microbial film enables...

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Top Mistakes of DIY Medical Marketing

It’s evident that medical practices have responded to marketplace demand and now recognise the necessity of marketing their medical business. However, there are a number of mistakes that are made by...

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The Patient Experience

An insight into your brand in a competitive 2021 marketplace What is your patient’s experience with your brand? Does it give them confidence in your clinical services and will they choose you over...

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Business and Results Measurement is Key to Success

By Caroline Ucherek – Managing Director At the recent AMA conference Starting in Private Practice I was inspired by the presentation given by AMA President Dr Kean-Seng Lim entitled “Starting in...

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CJU Medical Marketing Website Assessment Tool

HOW TO JUDGE A GOOD MEDICAL WEBSITE You may need to evaluate your own website or review those of your competitors. This tool is designed to use as a checklist against current industry gold standards...

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What makes a Successful Education Seminar?

By Caroline Ucherek – Managing Director, CJU Medical Marketing Earlier this week our team co-ordinated a GP education seminar involving a hospital and medical specialists. We’re often asked what...

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Benefits of a suitable digital presence

A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example of how a digital presence can be a...

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Case Study – Successful Marketing of a Specialist Medical Practice

We are often asked:  What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as each practice has different needs...

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9-point check list for a successful digital presence. Getting it right!

A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses with the impact of COVID. The right digital...

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Why you should consider registering your trade mark

Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is strong. Your...

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Targeted Marketing – Why does it work?

Targeted marketing is about ensuring your messages and positioning aligns with who you want to engage with. It is far more effective than a generic marketing approach, as it is more likely to capture...

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The truly secret ingredients for a successful medical business

As a specialised medical marketing company, CJU has had the privilege of working with a wide variety of medical businesses ranging from individual medical practitioners, to high profile national...

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Importance of Digital Presence for your Business

A suitable digital presence has always be a key element of an integrated marketing strategy and a valuable resource to all medical businesses. Access to information from trusted sources has become part...

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